Employers are eagerly searching for candidates. Candidates are longing for the right job. Yet, they keep missing each other. Why?
Some businesses struggle not due to a lack of recruitment strategy, but because their approach is not holistic enough to attract the right talents. Meanwhile, candidates skim job posts and move on. Not because the company lacks value, but because its story isn't told in a way that resonates.
The real challenge isn’t the number of jobs or candidates. It’s how well both sides understand each other.
Recognizing this, Navigos Group, a leader in recruitment, and Vietcetera, a media platform connecting people and ideas, have joined forces to create a new HR solution. By blending data-driven recruitment with authentic brand storytelling, they help businesses with real impact get seen, understood, and chosen.
The EVP Gap: What Companies Miss?
Employee Value Proposition (EVP) defines what a company offers its employees, from salary, career growth, work environment to sense of purpose and overall experience. A strong EVP attracts top talent and strengthens connections with potential hires.
Yet, EVP is often reduced to a checklist of benefits, while candidates seek something deeper. According to Glassdoor, 80% of job seekers want to understand a company’s culture before applying. A Harvard Business Review study found that 50% of candidates walk away from roles due to an unappealing employer brand.
The challenge isn’t that companies lack value, it’s that many struggle to communicate it effectively. Some already have great cultures and opportunities but fail to showcase them in a way that resonates.
Instead of listing benefits, companies can tell a story that engages and inspires. A well-communicated EVP helps candidates connect with a company’s vision and culture, leading to better hiring matches and lower turnover.
So, how can businesses move beyond recruitment and build a brand that naturally attracts top talent?
Branding Recruitment Service By Navigos Group & Vietcetera
Recognizing the growing need for stronger employer branding, Navigos Group and Vietcetera have joined forces to launch the Branding Recruitment Service, helping businesses communicate their EVP with clarity and impact.
Navigos Group, which operates Vietnam’s two largest recruitment service brands – VietnamWorks and Navigos Search, lays the foundation by connecting businesses with the right talent through its extensive database of over 5.5 million candidates. Leveraging this market reach, the group provides in-depth insights into hiring trends across industries, roles, and skill sets – helping companies define their EVP and better understand candidate expectations.
To ensure these messages reach the right audience, Navigos Group offers a range of job listing packages on VietnamWorks and distributes recruitment content through targeted emails and social media channels like LinkedIn and Facebook. Beyond visibility, it also tailors recruitment strategies to each company’s needs, reinforcing their employer brand.
Building on this foundation, Vietcetera brings the EVP to life, transforming it from a statement into a compelling narrative. Through video interviews, in-depth articles, podcasts, and events, Vietcetera makes employer brands more engaging and relatable. With a media ecosystem reaching over 20 million users per month, it ensures that a company’s EVP isn’t just seen, it’s remembered and shared organically.
To maximize impact, Navigos Group and Vietcetera utilize a comprehensive strategy that speaks to both the younger generation and seasoned professionals, reaching a wide range of candidates. They continuously track campaign performance, refining strategies based on market and candidate feedback.
This data-driven approach helps businesses optimize recruitment budgets, improve hiring efficiency, and strengthen their employer brand over time.
Attracting Talents – Don’t Just Hire!
Many businesses only start hiring when they have an immediate need, focusing on filling open positions.
Yet the best candidates aren’t just looking for jobs, they’re looking for organizations with a vision, values, and culture that align with them. Companies that wait until they need to hire limit themselves to whoever is available at that moment, instead of attracting the most qualified and motivated professionals.
An EVP isn’t just a list of perks, it should be a compelling story that makes a company stand out as the candidates’ top choice. A strong employer brand goes beyond hiring, it nurtures lasting relationships with potential hires.
By the time a business is ready to grow its team, it should already have a community of engaged professionals eager to join.
Navigos Group and Vietcetera’s Branding Recruitment Service offers a complete solution, from employer branding to talent acquisition. More than just filling roles, it helps businesses build a reputation that naturally attracts top candidates, not just for a job, but because they believe in the company’s story, vision, and values.
Branding Recruitment Service, a brand new talent attraction solution from Navigos Group and Vietcetera, officially launched in March 2025. This initiative helps businesses go beyond hiring to build powerful employer brands!
The way businesses attract talent is evolving. Will yours keep up? Contact to learn more:
- Moriya Kei (Head of New Business @ Navigos Group) – moriya@navigosgroup.com
- Huy Green (Business Manager @ Vietcetera Media) – huy.nguyenthanh@vietcetera.com