Over the years, the MMA Smarties Awards has celebrated campaigns from global giants like Suntory PepsiCo, Nestlé, Grab, P&J, Kimberly Clark, Mondelez Kinh Do, and Samsung, as well as local pioneers in Vietnam such as Biti’s, MoMo, Zalo, Vinamilk, Saigon Beer, Vietnam Airlines, FE Credit, Acecook, etc.
Leading agencies including Publicis Groupe, Ogilvy, EssenceMediacom, Leo Burnett, Dentsu, PMAX, Adtima, WPP, Omnicom Media Group, and Mindshare have also been instrumental in setting new benchmarks for marketing excellence through their participation.
As we approach the 2025 edition, the MMA Smarties Awards continue to provide an unparalleled opportunity for brands and agencies to showcase their groundbreaking campaigns and gain the recognition they deserve.
Elevate Your Brand: The Transformative Impact Of The Award
Securing a SMARTIES Award is more than an accolade; it's a testament to a brand's innovation and leadership in the marketing arena. This recognition not only bolsters credibility but also showcases a commitment to pioneering strategies that resonate with audiences.
For instance, last year, the campaign "Telfast: From Symptom to Hand-on Solution" achieved remarkable success with a 45% increase in revenue, even during off-peak seasons. This exemplifies excellence in timely and groundbreaking marketing solutions.
Furthermore, it laid the foundation for business expansion, attracting new customers and fostering strategic partnerships across brands, enterprises, and creative, digital, and media agencies. This culture of healthy competition ensures marketing strategies evolve, meeting dynamic consumer needs and elevating the industry's overall standard.
As Rohit Dadwal, CEO of MMA Global APAC & Global Head of Smarties Worldwide, aptly puts it: "Participating in the MMA Smarties Awards is more than just earning a trophy; it's about redefining what's possible in marketing and setting new benchmarks.
We encourage all agencies and brands to submit their groundbreaking campaigns for the Smarties Awards 2025 to showcase their innovation and drive business growth. Additionally, attending the MMA Smarties Unplugged Vietnam event provides invaluable guidance from jury members, past winners, and industry experts, offering insights to enhance your chances of success in this year's awards."
An Award Guidebook At SMARTIES Unplugged Vietnam
An integral component of the Smarties Awards journey is the Smarties Unplugged Vietnam event, scheduled during the MMA CEO & CMO Summit on April 16, 2025, in Ho Chi Minh City.
This forum offers attendees the chance to learn from top-winning campaigns, gain insights from esteemed jury members, and stay updated on the latest trends in modern marketing. It's an invaluable opportunity to understand what it takes to craft award-winning campaigns and to network with industry peers.
Ms. Thục Lê, Managing Director of Guardian Vietnam and Co-Jury Chair for the MMA Smarties Vietnam Awards 2024 and 2025, shared: "Outstanding campaigns in the competition consistently discover unique ways to leave a lasting impression on audiences and consumers. Breakthroughs stem from 'out of the box' ideas, intelligent project execution, and a powerful ability to resonate within the community.
Even if your brand has not yet reached international markets or faces budget constraints, we highly value the intrinsic strength and creativity - elements that empower your ideas to soar and exert a profound impact on business performance while positively inspiring society."
If you believe your campaign embodies innovation and excellence worthy of recognition, and you aspire to stand alongside leading brands to share creative and effective values with the Vietnamese marketing community, then the MMA SMARTIES 2025 Awards is truly a deserving stage for you!
For submission guidelines, deadlines, and further details, please visit the MMA SMARTIES Awards submission page. Additionally, consider attending the Smarties Unplugged Vietnam event to gain deeper insights and enhance your chances of success. Your journey towards industry recognition and business growth begins with this award.
Only 50 tickets remain for the MMA Smarties Unplugged Vietnam during the MMA CEO & CMO Summit 2025 for leaders. Register now at here.