A New Perspective On Media
As a film student and entrepreneur, storytelling has always been at the core of what I do. Whether it’s capturing nightlife through my photography business or creating unique experiences for travelers, I’ve always been fascinated by how media shapes narratives. But beyond the creative side, I’ve been eager to dive deeper into the business of media, understanding how content reaches audiences, how brands position themselves, and how media shapes global conversations.
That curiosity led me to Vietcetera. Their vision of connecting Vietnam internationally resonated with me, and I knew this was the perfect place to gain a broader understanding of the industry.
Stepping Into A Different World
My first week at Vietcetera was both exciting and nerve-wracking. Unlike my previous experiences in film production, where the focus was purely on the creative process, I was now being exposed to an entirely different side of media: how content impacts branding, business growth, and global outreach.
The transition was eye-opening. Every decision, from editorial choices to marketing strategies, was carefully crafted to align with Vietcetera’s long-term vision.
Embracing The Culture
One of the most rewarding aspects of my first week was immersing myself in Vietcetera’s work culture. My team was incredibly welcoming, offering insights not just into the company’s mission but also into Vietnam’s dynamic media landscape.
I found myself learning about journalism, branding, and digital marketing over coffee breaks and brainstorming sessions. The collaborative environment made me feel like more than just an intern, like I was part of something bigger.

Looking Ahead
This first week has already expanded my perspective on media, reinforcing my belief that storytelling extends beyond film; it’s about shaping narratives that resonate on a larger scale.
As I continue my journey at Vietcetera, I’m excited to dive deeper into the strategic side of content, bridging my passion for storytelling with the power of media to connect, inform, and inspire.
For now, I’m embracing every challenge and lesson, eager to see how this experience will shape my understanding of the media industry.