Founded as a coffee shop in 2016, Cheese Coffee has, over the past eight years, become a household name not only among coffee lovers but also among milk tea enthusiasts, offering bold tea blends that awaken the senses.
As a homegrown Vietnamese brand, Cheese Coffee entered the competitive F&B market at a time when international brands were making their way into Vietnam. What has allowed the brand to maintain its position in the hearts of customers and continue growing over the past eight years?
The secret lies in its commitment to high-quality ingredients and an innovative spirit, consistently introducing new flavors that resonate with young consumers, such as Full Leaf Milk Tea, Jasmine Milk Tea, and Avocado Milk Tea. In addition to its signature products, Cheese Coffee regularly launches seasonal beverage collections with fresh designs and unique concepts.
To celebrate this month honoring women, Cheese Coffee introduces the Peach & Peace Tea Collection, marking the beginning of a new series of lighter, more delicate and indulgent beverages.
A Sweet Gift Wrapped In A Bow From Cheese Coffee
Drawing inspiration from the word gentle, Cheese Coffee unveils a new product line that is lighter than its signature bold-flavored beverages. Peach & Peace Tea is crafted with the delicate essence of Jasmine Tea and Pinky Peach, blended with modern milk cream instead of traditional milk powder. This also marks the first time Cheese Coffee has experimented with Pinky Peach, a bold yet refined choice that maintains an elegant and distinctly feminine essence.
Peach & Peace Tea Collection is not just about refreshing flavors but also serves as a tribute to women, the loyal customers who have supported Cheese Coffee for the past eight years. The pink bow has been chosen as the collection’s symbol, representing gracefulness, dreaminess, and a touch of playfulness. It reflects the spirit of modern femininity: peace yet strong.
Launched on March 3, 2025, every the Peach & Peace drink is wrapped like a thoughtful gift, celebrating women on this special occasion. This time, the collection introduces two exclusive cup designs, Bow-tiful Cup and Bow Party Cup.
Dear José x Cheese Coffee: Meeting At The Intersection Of Femininity
Founded in 2018, Dear José quickly brought a breath of fresh air to the Vietnamese fashion market. With a signature romantic yet modern design philosophy, the brand embraces and nurtures the feminine soul in every woman, proving that gentleness is also a form of strength.
Sharing the same vision of celebrating femininity, Cheese Coffee has collaborated with Dear José to launch the Peach & Peace Club photoshoot, an artistic space where femininity is explored through multiple perspectives.
The photoshoot takes place in an art class setting, where students both male and female, discover various facets of femininity through Venus, the goddess of love and beauty. And, of course, the refreshing flavors of the Peach & Peace Tea Collection serve as an inspiration for creativity.
The students in the photoshoot wear Dear José’s latest collection, featuring youthful pastel hues, breathable and comfortable materials, yet still capturing the essence of femininity through delicate bows and ruffles. Bridging the worlds of fashion and lifestyle, the photoshoot conveys a powerful message: Femininity is not just softness, it is also strength, freedom, and self-expression.
Peach & Peace Tea series by Cheese Coffee is inspired by the softness of bows, a symbol of femininity and grace, perfectly fitting for this month dedicated to honoring women.
Officially launched on March 3, 2025, Peach & Peace Tea is a special tribute from Cheese Coffee to women and femininity on this year’s International Women’s Day (March 8). More information is available on Cheese Coffee's Facebook and Instagram.